How to Sell Photos from your WordPress Site (Video Tutorial)

sell photos wordpress

If you are a professional photographer (or even a hobby photographer), you know that it can be quite profitable to sell your digital photos from your own online store since you won't need to pay commissions to anyone else. This tutorial shows you how easy it is to sell photos using WordPress and the WP eStore plugin.

STOP! WordPress Plugin Update!

The developer of the WP eStore Plugin has just released a new WordPress Photo Selling plugin that was designed specifically for selling photos. I'll be creating a new tutorial shortly, but make sure to have a look at the new plugin because it makes selling photos even easier.

The Problem

There are quite a few ways how you can setup an online photo store for selling photos, but most solutions require you to create a unique product for every photo that you want to sell. This can be very time consuming, especially for Wedding photographers or Sporting photographers who may have hundreds of photos for sale every weekend after an event and do not want to spend a lot of time getting the photos ready for sale.

Since I am assuming you already have a WordPress site, you want to know how to sell photos from WordPress.

The Solution

If you haven't got time to create a unique product for every photo (that's the big problem), this tutorial shows how you can get a online photo store operational using WordPress in just a few minutes by configuring only one product that you can use as a template for all the photos you want to sell.

With this rapid solution, there are a few limitations:

  • All the photos in a gallery must have the same price (although later you can create multiple galleries, each with its own price)
  • Each photo cannot have variations of file size (you can only sell one size of each photo - I'll cover this in a future tutorial)

These limitations are worth it if you have heaps of photos to sell (wedding photos to a select client base), or batches of photos that are not suitable for submission to stock photography sites.

This solution makes it so easy to upload a bunch of photos and have them all for sale at the same price.

Video Tutorial

Watch the video tutorial below and then read the detailed description with links to all the tools you'll need so you can start selling photos from your WordPress site within a few minutes.

Like the quality of the screencast? I use the Screenflow app for it!

Tutorial Details

The aim of this tutorial is to setup an online store so you can start selling a lot of photos quickly. All you will need to do is configure one product with the price, variation and shipping options that you prefer and then use that product’s information as a template to create a “Buy Now” button for every image in your gallery. Note that the name of the product will be dynamically changed to the “alt text” of the image on a per image basis and upon purchase the “image url” for that image from the NextGen gallery will be given as a download.

Step 1: Tools Needed

Like any solution, you'll need a few tools to get the job done. Download and install the following items:

  1. Your own WordPress Site (self-hosted WordPress installation)
  2. NextGENGallery Plugin - A free gallery plugin. Make sure to create a gallery and upload some photos into the gallery before proceeding with the rest of this tutorial.
  3. WP eStore Plugin - WP Plugin specifically designed to sell digital products. This plugin does everything you need to sell stuff online...you can sell much more than just photos.
  4. WP eStore NextGENGallery Addon - A free addon for WP eStore.

Step 2: Enter your PayPal Account Info

Make sure that you get paid by entering your PayPal account information.

  1. Go to WP eStore -> Settings
  2. Go to the Payment Gateway Settings tab
  3. Check the Use PayPal Payment Gateway checkbox
  4. Enter your PayPal Email address
  5. Update your settings (scroll to bottom of config page)

Step 3: Configure a Product to be used as a Template

Add a single product with a price that will be used as your product template.

  1. Go to WP eStore -> Add / Edit Products
  2. Specify the Product Name (the product name doesn’t matter as it will be dynamically changed to the alt text of the image)
  3. Specify the price (the same price will be used for all images in a gallery)
  4. Add variations such as shipping etc (optional)
  5. Save the Product (scroll to bottom of config page)
  6. Note the Product ID which will be our template ID (ID is automatically generated by WP eStore)

Step 4: Specify the Template Product ID in WP eStore

Now specify the product ID to be used as a template.

  1. Go to WP eStore -> Settings
  2. Go to the 3rd Party Integration tab
  3. Enter the product ID to be used as a template
  4. Update your settings (scroll to bottom of config page)

Step 5: Displaying the Gallery with Buy Now Buttons

Righto... at this stage we can display the gallery in a post or page with Buy Now Buttons.

  1. Add the NextGENGallery shortcode to your post / page using the NextGENGallery shortcode button.
  2. Update the shortcode by adding "template=wp-eStore-auto" to it.
  3. Save your post / page.

Step 6: View your Gallery and Start Selling!

You're all set. Your Photo Store is now online and selling. Wasn't that easy!?

Summary

Here's a recap of what you need to sell your photos using WordPress:

  1. Your own WordPress Site (self-hosted WordPress installation)
  2. NextGENGallery Plugin - A free gallery plugin.
  3. WP eStore Plugin - WP plugin specifically designed to sell digital products. This plugin does everything you need to sell stuff online... you can sell much more than just photos.
  4. WP eStore NextGENGallery Addon - A free addon for WP eStore.

STOP! WordPress Plugin Update!

The developer of the WP eStore Plugin has just released a new WordPress Photo Selling plugin that was designed specifically for selling photos. I'll be creating a new tutorial shortly, but make sure to have a look at the new plugin because it makes selling photos even easier.

Questions / Problems?

Add your questions to the comments below and I'll help you.

 

Kirk is a software / web developer & business consultant. He has been doing online marketing and product development for the last eight years, and been an entrepreneur for the last five. BlogWebDesigner was created to help Internet Marketers sell more stuff online.
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